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Drive engagement with your content, services, courses, contests, programs, fellowships, and events
Get your site visitors to take the desired action
Understand and improve the impact of your marketing
We plan, build, optimize, and report on your campaigns for you
We offer our time for brainstorming, advising, and answering questions
“Since working with Good Impressions, we have recruited participants from orgs like OpenAI, WHO, and Meta; scaled from one test campaign to three continuously running campaigns; and developed the confidence to try marketing campaigns on 4+ other platforms.
They were especially aware of our org's (somewhat unusual and specific) goals and their proactive approach made us a lot more comfortable (and ambitious!) with outreach. If you're just getting started with marketing I'd recommend working with them to build this pillar for your org!”
“Good Impressions successfully recruited several factory-farming whistleblowers to talk to LIC about their animal cruelty concerns, which is an EXTREMELY DIFFICULT thing to do. We're now in the process of developing lawsuits based on the information we received from these ag-industry tipsters.
Best of all, they did it at 1% (!!!) of the cost of the method we normally use to collect information.”
“Good Impressions managed to increase our social media followers by 2-3x on a small budget, and I was impressed with the quality of the people reached. This could have a significant impact on our ability to achieve our goals as an organization.”
“Since the pandemic, we hadn't found a sustainable avenue for opening new MBA chapters, but our first Good Impressions campaign led to 7 new chapters, 4 of which ran for a full year, which amounts to an ROI between 14 and 45x. Ads are now our primary channel for chapter acquisition and we've launched 3 campaigns since.”
“The newsletter program that Good Impressions put together for us is generating ~2K subscriptions a month, with one channel that's free and another that has an open rate 50% higher than our organic subscribers. They saved us dozens of hours of set-up and optimization learnings . . . honestly we just wouldn't have done these projects without them”
“Good Impressions demonstrated strong communication, clear subject matter expertise, and an ability to adapt to my preferred style of working. They added massive value and capacity to our lean team during our busiest time of the year”
“To spend such a small amount of money and grow this rapidly is incredible. We tripled our growth rate of newsletter subscribers, and the people subscribing via ads are super active. They actually open our emails at rates higher than our organic audience.”
With over ten years of for-profit digital marketing experience, our team brings private sector techniques to the causes we care about.
All team members are independent contractors except for Johnstuart.
Before starting Good Impressions, Johnstuart worked at Google where he helped some of Canada's largest advertisers run Google and YouTube campaigns.
He's also worked in strategy and operations at Google, in management consulting at Boston Consulting Group, and as a professional ballet dancer in Texas and Colorado.
He studied at McGill University where he ranked 1st among students majoring in economics.
Lily has five years’ experience helping charities run effective digital marketing campaigns.
She has worked across a wide range of cause areas, helping organizations from Amnesty International to Greenpeace to find new supporters and mobilize them to change the world.
At Good Impressions, she specializes in helping organizations get the most out of their $10,000 per month Google Ads Grant.
Will started his career in market research, conducting studies for companies like Facebook and Unilever, before moving into copywriting where his clients included Louis Vuitton and other blue-chip European brands.
He then worked on projects closer to his heart; as an editor of books on philosophy and technology, as well as helping non-profits with their communications.
With a background in the academic humanities, A.G. has worked for much of the last decade in classroom, legislative, and nonprofit management.
Now a dual-PhD student in philosophy and public policy, his research focuses on the social use of language, algorithmic/AI ethics, and other questions in social and political epistemology.
David has worked on entrepreneurial and community-building projects while studying Economics and Management at UC Chile. He founded an e-commerce store with six-figure sales and managed million-dollar government tenders in Chile.
David co-founded UC Chile's Effective Altruism chapter, AI Safety Initiative, and Alternative Protein Project (backed by the Good Food Institute). He has worked with the Centre for Effective Altruism and organized events in Oxford.
In 2016, David assisted in a UN Secretary-General campaign. He is fluent in English, Spanish, and Serbian.
Eric worked as a measurement analyst at Google for over 5 years, helping large advertisers manage over $300M in annual spend across Google search, display, and YouTube.
Prior to Google, Eric worked in consulting for a decade. He earned his Bachelor's degree in Economics from UCLA and his Master's degree in Predictive Analytics from Northwestern University.
After working in San Francisco, Berlin, and Stockholm, Eric is happy to be back home in the San Francisco Bay Area, where he grew up.
We are funded through grants and client fees. We have received grants from Longview Philanthropy and Open Philanthropy.
Our baseline fee for a three-month project is $15,000. We offer discounted rates when lack of funds would prevent us from running a promising project.
