Too often, socially impactful organizations are missing the in-house capability to reach the people they need to reach in order to accomplish their mission.
We created Good Impressions to be a high-context, mission aligned partner that brings private-sector marketing and communications experience to the causes and non-profit organizations that need it.
Proud to have worked with:
With decades of collective for-profit experience, our team brings private sector techniques to the world's most pressing problems
Before joining Good Impressions, Callum was a Managing Director at Phi Partners, a scale-up technology consultancy where he managed C-level relationships with hedge funds and investment banks.
He is a graduate of the University of Oxford, where he received a BA in Philosophy, Politics and Economics.
Delia spent her career building the platforms you like, comment, and subscribe on - from being part of the founding team and Head of Growth at TikTok AUNZ to scaling YouTube across APAC.
At Good Impressions, she helps nonprofits open up new growth avenues through creator marketing and collaborations. Because growth, after all, is only as good as the impact it creates.
Before joining Good Impressions, Diane spent 6 years at BenchSci, a Canadian tech scaleup that builds AI-powered software for biomedical discovery. Diane grew and led BenchSci’s Customer Success team before moving on to tackle internal challenges as Director of Operations.
Prior to that, Diane worked in digital marketing and conference production, and has a MSc in Cognitive Science of Language from McMaster University.
Will started his career in market research, conducting studies for companies like Facebook and Unilever, before moving into copywriting where his clients included Louis Vuitton and other blue-chip European brands.
He then worked on projects closer to his heart; as an editor of books on philosophy and technology, as well as helping non-profits with their communications.
Before Good Impressions, Kempe was a marketer at 80,000 Hours where he managed $1M a year in ad spend. Prior to that, he ran his own digital marketing agency where he served clients like The Motley Fool.
Early in his career, he co-founded a tuition agency and was an AmeriCorps VISTA.
Prior to Good Impressions, Tom co-founded GetScale, a tech-enabled sales and growth agency that grew to 200+ team members while serving clients from Fortune 50 companies to nonprofits. He also co-founded Climate Action Club, a Bay Area nonprofit building a grassroots community around climate action and systems change.
Tom earned his B.S. in Chemical Engineering from the University of Michigan and is now based in San Francisco, CA. Outside of work, you’ll find him hosting dinner parties, attempting to surf Ocean Beach, or exploring the amazing natural beauty the Bay Area has to offer.
Eric worked as a measurement analyst at Google for over 5 years, helping large advertisers manage over $300M in annual spend across Google search, display, and YouTube.
Prior to Google, Eric worked in consulting for a decade. He earned his Bachelor's degree in Economics from UCLA and his Master's degree in Predictive Analytics from Northwestern University.After working in San Francisco, Berlin, and Stockholm. Eric is happy to be back home in the San Francisco Bay Area, where he grew up.
Before starting Good Impressions, Johnstuart worked at Google where he helped some of Canada's largest advertisers run Google and YouTube campaigns. He's also worked in strategy and operations at Google, in management consulting at Boston Consulting Group, and as a professional ballet dancer in Texas and Colorado. He studied at McGill University where he ranked 1st among students majoring in economics
Impact is our north star. We turn down projects if we don’t think we can help. We teach the clients that want to learn so they’re less dependent on us in the future. We initiate important projects that nobody is asking for. We fundraise so we can run promising projects for clients tight on cash. We celebrate the wins because the wins really matter.
We take complete ownership of outcomes and push through obstacles until we deliver results we're proud of. No one is going to solve our problems except for us. If we don't have what we need to do the job well, we find a way to get it. If we see a problem on the horizon, we bring it up.
We're constantly searching for approaches that are orders of magnitude better than the standard way of doing things. We leverage AI to work smarter and faster. We use our best judgment when trading off quality and speed, always looking for win-wins. We do all of this individually, but we also do it as a team by sharing what we've learned.
We're as helpful as possible to our clients because we think they're doing some of the most impactful work in the world (otherwise we wouldn't be working with them). We're as helpful as possible to the team because we will succeed or fail as a team.
Most problems can be solved or avoided with more frequent and effective communication. We’re transparent with our clients, our funders, and our team and we say what we think even if others may disagree.
Supported by some of the best and brightest in marketing and social impact.
Deborah was previously the Senior Vice President of Strategy at News Corp. Before that she was the Deputy Managing Editor a the Wall Street Journal and a Senior Reporter at Financial Times
Kristina is the Global Head of Advertising
at Klarna. Previously, she was Head of Klarna North America and Head of Industry at Google.
Kris is the Managing Director and Co-Founder of Bokeh Studios, an independent production studio which has done work for Netflix, Hulu, SXSW, and the NBA
Andrew is the founder of The Good Life Movement. Previously, he was the Digital Director for Yang2020
Gabriel currently runs advertising campaigns at Data Sciences, which serves some of Canada's largest nonprofits. Previously, he created digital content at the Office of the Prime Minister of Canada.
Evan is the CEO and founder of Thoughtful. Previously, he was the COO and co-founder of RightMetric.
Dylan is the head writer at Vox's Future Perfect
Soren was previously a Senior Communications Director at The Brookings Institution. Before that, he was a Program Director at National League of Cities.
Matt is the Director of Strategy and Product Acceleration at Google.
Alexander is a Staff Product Designer at Figma. Previously, he was Director of Design at Giving What We Can.
Mark is a Senior Principal at TSD Communications and Adjust Professor at Columbia University. Previously, he worked on the 2004 Olympics and was Director of Communications at the Democratic National Committee.
We can also be reached at contact@goodimpressionsmedia.com
